jQuery.fn.liScroll = function(settings) {
        settings = jQuery.extend({
        travelocity: 0.07
        }, settings);       
        return this.each(function(){
                var $strip = jQuery(this);
                $strip.addClass("newsticker")
                var stripWidth = 0;
                var $mask = $strip.wrap("<div class='mask'></div>");
                var $tickercontainer = $strip.parent().wrap("<div class='tickercontainer'></div>");                             
                var containerWidth = $strip.parent().parent().width();  //a.k.a. 'mask' width   
                $strip.find("li").each(function(i){
                stripWidth += jQuery(this, i).width();
                });
                $strip.width(stripWidth);           
                var defTiming = stripWidth/settings.travelocity;
                var totalTravel = stripWidth+containerWidth;  
                $('.newsticker').css('width', '7000px');                              
                function scrollnews(spazio, tempo){
                $strip.animate({left: '-='+ spazio}, tempo, "linear", function(){$strip.css("left", containerWidth); scrollnews(totalTravel, defTiming);});
                }
                scrollnews(totalTravel, defTiming);             
                $strip.hover(function(){
                jQuery(this).stop();
                },
                function(){
                var offset = jQuery(this).offset();
                var residualSpace = offset.left + stripWidth;
                var residualTime = residualSpace/settings.travelocity;
                scrollnews(residualSpace, residualTime);
                });         
        }); 
};